Digital Print?
To Digital or not to Digital? - Now There's a Question!
Digital print is here to stay. Year on year it has an ever increasing percentage of the overall print market. However all is not plain sailing. Lets take a look at three key areas:
SERVICE
Digital print gets an A*rating. Instant, same day turnaround of multiple short run jobs, minimum waste, leaves traditional print methods in its wake.
COST
Minimum short run print is now a true reality at an all time low cost. One off copies are now achievable.
QUALITY
Quality is a whole new issue. Conventional print still provides a better overall product, consistently. When it comes to medium to long run, it is more cost effective. The problem we face ,is that the two print mediums although printed on the same paper stock, offer a different looking finished product This creates a problem in the world of corporate branding.
In summary, the technology may have changed, but the problems are still the same. We at Spectrum Birches, have gained vast experience over many years to overcome these issues, and offer best advice. Our team of advisors are always on hand,by telephone, Email, or in person, to make sure that your job is on time, first time, and within budget.
